About us
About US
Who We Are
Global Reach, Local Commitment
At Whiterose General Trading CO LLC, we believe in building connections that go beyond borders. Established in Dubai, UAE, our company has become a trusted name in diverse industries by delivering exceptional trading, logistics, and specialized services. While our core strength lies in Air Cargo, we operate across ten major sectors, including Electricals & Lightings, FMCG, Oil & Chemicals, Import & Export, Industrial Spare Parts, Vehicles & Spare Parts, General Trading, Logistics, and Tours & Travel.
Our mission is to provide high-quality products, timely delivery, and reliable service—ensuring that our clients receive the support they need to grow and operate efficiently. Every transaction we make is backed by a commitment to integrity, efficiency, and long-term value.
We work closely with globally recognized partners such as lumilife.ae, Laiba.com, OneWorldIntl.com, and CityoneTours.com, giving us access to industry-leading expertise, innovation, and product quality across our specialized service verticals.
Operating from our office in Dubai, UAE with a reach that spans the UAE, Africa, Asia, and beyond, Whiterose General Trading CO LLC is your reliable gateway to global trade and services.
Integrity
We operate with honesty, transparency, and accountability in every transaction. Our clients trust us because we uphold the highest ethical standards in all our business practices.
Reliability
You can count on us. Known for prompt communication and dependable delivery, we ensure your needs are met accurately and on time — every time.
Excellence
We strive for excellence in everything we do. From product sourcing to customer service, we are dedicated to continuous improvement and exceeding expectations.
Innovation
We believe in better. Embracing change and technology, we continuously seek smarter, faster, and more efficient ways to serve our clients and stay ahead in the global market.
Driven by Principles. Guided by Purpose.
Our Core Values – The Foundation of WHITEROSE
Why Choose WHITEROSE GENERAL TRADING
At WHITEROSE, we don’t just deliver products — we deliver peace of mind. Here’s why businesses across the globe choose us as their go-to trading and logistics partner:
Extensive Industry Knowledge
With years of experience across multiple sectors, we bring deep market insights and strategic guidance to every client partnership, helping you make informed, confident decisions.
Global Network
Our well-established network of trusted suppliers and partners worldwide allows us to source and deliver premium products with consistency, speed, and competitive pricing.
Customer-Centric Approach
We believe in relationships, not just transactions. Every solution we provide is tailored to your needs, with dedicated support and a commitment to exceeding expectations.
Flexibility & Adaptability
In a fast-moving world, agility is key. We stay ahead of market trends and customize our services to align with your evolving business needs.