About US
Who We Are
Global Reach, Local Commitment
At Whiterose General Trading CO LLC, we pride ourselves on being a leading multi-industry solutions provider based in the heart of Dubai. While we specialize in Air Cargo, our expertise spans a broad spectrum of services, delivering seamless solutions across multiple sectors with reliability and precision.
We specialize in multi-sector trading including foodstuff, garments, automotive parts, chemicals, lighting, and logistics. Whether you’re a startup or an established enterprise, our tailored solutions are designed to meet your specific needs.
Integrity
We operate with honesty, transparency, and accountability in every transaction. Our clients trust us because we uphold the highest ethical standards in all our business practices.
Reliability
You can count on us. Known for prompt communication and dependable delivery, we ensure your needs are met accurately and on time — every time.
Excellence
We strive for excellence in everything we do. From product sourcing to customer service, we are dedicated to continuous improvement and exceeding expectations.
Innovation
We believe in better. Embracing change and technology, we continuously seek smarter, faster, and more efficient ways to serve our clients and stay ahead in the global market.
Driven by Principles. Guided by Purpose.
Our Core Values – The Foundation of WHITEROSE
Delivering Quality and Reliability Across Industries
Why Choose WHITEROSE GENERAL TRADING
Extensive Industry Knowledge
With years of experience across multiple sectors, we bring deep market insights and strategic guidance to every client partnership, helping you make informed, confident decisions.
Global Network
Our well-established network of trusted suppliers and partners worldwide allows us to source and deliver premium products with consistency, speed, and competitive pricing.
Customer-Centric Approach
We believe in relationships, not just transactions. Every solution we provide is tailored to your needs, with dedicated support and a commitment to exceeding expectations.
Flexibility & Adaptability
In a fast-moving world, agility is key. We stay ahead of market trends and customize our services to align with your evolving business needs.
Service
Delivering Excellence Across Industries
Logistics & Shipping
Efficient and reliable logistics solutions, ensuring seamless transportation and timely delivery across global markets with precision and efficiency
Supply Chain Management
End-to-end procurement and supply chain solutions, optimizing cost, quality, and efficiency for businesses.
International Trade & Distribution
Strategic global trade and distribution services, connecting businesses with high-quality products across diverse industries.
Why Choose WHITEROSE GENERAL TRADING
At WHITEROSE, we don’t just deliver products — we deliver peace of mind. Here’s why businesses across the globe choose us as their go-to trading and logistics partner:
Industry Expertise
With deep-rooted experience across ten core sectors—including aviation cargo, FMCG, oil & chemicals, and industrial parts—we understand the unique needs of every industry we serve.
Diverse Service Portfolio
From import/export and general trading to logistics, electricals, and travel, our multi-sector capabilities offer complete solutions under one trusted brand.
Strategic Dubai Location
Operating from Palace Tower, Dubai—one of the world’s top trading hubs—we ensure fast, efficient logistics and access to international markets.
Commitment to Quality & Integrity
Every product we supply and every service we offer is driven by strict quality control, customer satisfaction, and ethical business practices.